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Calculate the potential ROI of your website redesign. Understand how a new site can increase leads, sales, and revenue for your local business or medical
Your website's average monthly traffic. Use Google Analytics for this number.
Default: 5000
The percentage of visitors who become leads or customers. The industry average is around 2.3%.
Default: 2.3
The percentage increase in your conversion rate you anticipate. Studies show 15-47% is possible.
Default: 25
The average revenue or profit you gain from one new lead or customer.
Default: 250
The total cost of your website redesign project. Typically ranges from $10,000 to $25,000.
Default: 15000
The period over which you want to calculate your return on investment.
Default: 24
This calculator first determines your new, projected conversion rate by applying your expected increase to your current rate. It then calculates the additional leads or sales your existing monthly traffic will generate with this improved rate. Multiplying these new leads by your average value per lead gives you the increased monthly revenue.
A local plumbing company with steady traffic wants to update its outdated website to attract more service requests.
An estimated $45,000 in additional revenue and a 200% ROI over 24 months, with a payback period of 8 months.
By investing in a modern, conversion-focused site, the plumbing company sees a significant increase in service inquiries. The improved user experience and clearer calls to action directly translate into more booked jobs and a strong financial return within a year.
A medical practice aims to redesign its website to get more new patient appointments and reduce administrative calls.
Projected $72,000 in extra revenue and a 260% ROI over 24 months, with a payback period of 7 months.
With a redesign focused on easy appointment booking and clear service information, the practice converts more visitors into patients. This example uses a 30% conversion increase, which is within the 15-47% range seen in studies, leading to substantial revenue growth.
A financial advisory firm needs a more professional and trustworthy online presence to attract higher-value clients and improve lead quality.
An estimated $108,000 in additional revenue and a 332% ROI over 24 months, with a payback period of 6 months.
For a professional services firm where client value is high, even a modest conversion rate increase from a credible website can lead to substantial ROI. The new site acts as a powerful trust-builder, driving more qualified inquiries. This aligns with the 35% more qualified leads B2B firms often see.
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See your real numbersThis calculator's projections are based on industry averages and reported conversion rate increases from various studies. We use a typical current conversion rate of 2.3% and acknowledge that strategic redesigns can lead to 15-47% conversion lifts.
While it varies, many businesses see a break-even point in 8-14 months, with full ROI typically realized within 18-24 months. Some agile projects, particularly for non-profits with clear goals, have shown payback in as little as 2 months by achieving significant conversion lifts.
A strategic redesign can significantly boost your conversion rate. Studies indicate that businesses often see a 15-25% increase within six months. A recent study of 396 businesses reported an average 47% conversion lift, moving from 2.3% to 3.4%.
A new website should also improve user experience, reduce bounce rates, and improve your brand's credibility. For B2B firms, this often means 35% more qualified leads per year. E-commerce sites can see a 22% increase in online revenue, and service businesses report an 18% rise in contact form completions.
Focus on agencies that prioritize strategy and measurable outcomes over just aesthetics. Insist on clear conversion goals, strong analytics setup, and transparent reporting from day one. Your website must be built to convert your specific audience, not just look pretty.
A great website is foundational, but it needs traffic to convert. Combining a high-performing website with ongoing strategies like SEO and Google Ads creates a compounding marketing engine. SEO drives organic, long-term growth, while ads provide immediate lead generation. Smart businesses use both together.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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