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Evaluate your business's readiness for Answer Engine Optimization (AEO). Understand how well your content and website align with Google's AI-driven search to
How well does your website content directly answer common customer questions? (1=Poor, 10=Excellent)
Default: 7
Do you use structured data (schema) to help search engines understand your content?
Default: False
Is your Google Business Profile complete, verified, and regularly updated?
Default: False
How well does your website perform and look on mobile devices? (1=Poor, 10=Excellent)
Default: 8
How quickly does your website load? (1=Slow, 10=Fast)
Default: 7
Do you have dedicated FAQ sections or pages that answer common questions directly?
Default: False
Is your content original and distinct from competitors? (1=Generic, 10=Unique)
Default: 6
Your AEO Readiness Score is a weighted combination of these factors. Content quality, schema usage, and Google Business Profile optimization are key. We also consider your site's technical foundation, like mobile responsiveness and speed. Each 'yes' or higher score contributes positively. The goal is to see how well your digital presence provides direct, clear answers to AI search engines.
A new dental clinic with a modern website, but no specific AEO strategy beyond basic SEO setup.
Moderate AEO Readiness
This practice has a good technical foundation and GMB, but without schema markup and dedicated FAQ content, it misses opportunities for direct answers. Focusing on structured data and answering patient questions directly will significantly improve its score and capture more AI search visibility.
A law firm with a strong online presence for years but hasn't updated its site specifically for AI search or SGE.
Good AEO Readiness with Technical Gaps
The firm has strong content and uses schema. Its mobile responsiveness and site speed are holding it back. Improving these technical aspects can push its AEO readiness much higher, making its excellent content more accessible to AI engines and improving overall user experience.
A boutique with a basic website and minimal digital marketing effort beyond social media posts.
Low AEO Readiness
This business needs foundational improvements. Starting with a complete Google Business Profile, improving site speed, and adding content that answers common customer questions directly will be the first steps to building AEO readiness and capturing local AI search traffic.
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Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator synthesizes key dimensions identified by leading AEO graders like SEMAI (Structure, Intent, Credibility) and HubSpot (Presence Quality). While not a definitive score, it provides a practical assessment for local business owners.
AEO is about structuring your website content to directly answer user questions, making it easy for AI-powered search engines to extract and present your information. It moves beyond traditional SEO, which focuses on ranking links, to focus on providing direct, concise answers in search results. This is increasingly important as 60% of searches are now zero-click, meaning users get answers without visiting a website.
For local businesses, AEO means appearing directly when someone asks a question about services in their area. Imagine a patient asking, 'What are the symptoms of [condition] in [city]?' or a client asking, 'What are the benefits of [service] for small businesses?' A strong AEO presence ensures your business provides that immediate, authoritative answer, driving more qualified leads directly to you.
Traditional SEO aims to get your website link to rank high on a search results page. AEO focuses on getting your *content* to be the direct answer in a generative AI summary or featured snippet. While both are related to visibility, AEO prioritizes direct answers and informational authority over just clicks to a link. It's about being the source of truth, not just a listed option.
Key factors include how well your content directly answers questions, if your website uses schema markup to structure data, the completeness and optimization of your Google Business Profile, and your site's overall technical health (like mobile friendliness and speed). Credibility and uniqueness of your content also play a big role in how AI systems trust and cite your information.
You can make rapid improvements by optimizing your Google Business Profile and adding dedicated FAQ sections to your website that address common customer questions. Implementing basic schema markup can also provide quick wins. For deeper, more sustained improvement, you'll need a consistent content strategy focused on answering user intent and ongoing technical optimization.
While dedicated AEO calculators are emerging, tools like SEMAI offer AEO scoring across dimensions like FAQs, Structure, and Credibility, starting at $99/month. HubSpot offers a free AEO Grader. For content generation, tools like Otterly AI or Peec AI have entry tiers under $30/month. More strong platforms like Profound, which claims 92/100 scores, often have custom enterprise pricing.
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