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Calculate your social media marketing ROI. This tool helps local businesses and medical practices understand the real return on their social media investment,
Include all costs: ad spend, content, tools, team salaries, agency fees.
Default: 2500
Sales or bookings directly resulting from social media campaigns.
Default: 5000
Savings from using social media for customer service, reduced support calls, etc.
Default: 0
Number of qualified leads or inquiries generated by social media.
Default: 50
Your estimated revenue or profit from each converted lead.
Default: 100
The calculator uses a straightforward ROI formula: (Total Revenue Generated - Total Social Media Investment) ÷ Total Social Media Investment × 100. 'Total Revenue Generated' is calculated by adding your 'Direct Revenue Attributed to Social Media', 'Cost Savings Attributed to Social Media', and the value from your 'Leads Generated from Social Media' multiplied by your 'Average Value Per Lead'. This gives you a clear percentage showing the return on your social media spending.
A local boutique invests in social media ads and content to drive foot traffic and online sales.
180% ROI
With a $1,500 investment, $3,000 in direct sales, $0 in cost savings, 10 leads, and an average lead value of $45, the total revenue is $3,450. This yields a strong 180% ROI, showing a good return on their social media marketing efforts.
A dental practice uses social media for patient education and to generate new patient inquiries.
220% ROI
Investing $3,000 in social media, generating $1,500 in direct revenue, $500 in cost savings from reduced patient calls, 20 new leads, and an average patient value of $300, results in a total revenue of $8,000. This translates to an excellent 220% ROI for their patient acquisition strategy.
A consulting firm uses LinkedIn and other platforms for thought leadership and lead generation.
300% ROI
An investment of $4,000, with $1,000 in direct revenue, $0 in cost savings, 30 leads, and a high average lead value of $400, brings in $13,000 in total revenue. This shows an impressive 300% ROI, demonstrating how social media can be highly effective for high-value client acquisition.
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Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator uses the standard Social Media Marketing ROI formula, adapting it to include direct revenue, cost savings, and the value of leads generated. We draw on industry benchmarks indicating an average social media ROI of $4.
The standard formula for Social Media Marketing ROI is: (Revenue Generated - Marketing Cost) ÷ Marketing Cost × 100. This calculator helps you input your specific costs and attributed revenue to find that percentage. Revenue Generated can include direct sales, lead value, and cost savings.
The average social media ROI is around $4.20 return for every $1 invested. For businesses that effectively track revenue attribution across the entire customer journey, the ROI can range from 300% to 500%. Some channels like email marketing, often integrated with social, can see up to 4,200% ROI. Paid social ads typically offer around 250% ROI.
Your total social media marketing investment should include all relevant costs. This covers platform advertising spend, content creation and production, social media management tools and software subscriptions, team salaries or contractor fees, and any influencer or partnership investments. Don't forget the time your team spends managing these efforts.
Only about 30% of marketers effectively use data to measure social media ROI. The difficulty often comes from not having proper attribution models to connect social actions directly to revenue or measurable business outcomes. Many focus on vanity metrics like likes or shares instead of sales, leads, or cost savings.
Yes, social media marketing can definitely generate revenue. While some benefits are brand-building, direct revenue comes from sales attributed to social campaigns, leads generated that convert into customers, and even cost savings (e.g., using social for customer service reduces support costs). Proper tracking shows that businesses with clear ROI tracking have 67% better campaign optimization.
Combining SEO and social media creates a compound marketing engine. Social media can drive immediate traffic and brand awareness, while SEO builds long-term organic authority and consistent lead generation. This combined approach often yields a higher overall ROI than relying on just one channel. Smart businesses use both for immediate impact and compounding results.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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