Loading...
Loading...
Plan your med spa's marketing budget with our calculator. Estimate costs for SEO, Google Ads, Meta Ads, and content to attract new clients effectively.
Enter your total annual revenue before marketing expenses.
Default: 500000
New spas might budget 15-20%. Established spas often use 8-12%.
Default: 10
Estimate the total revenue a client brings over their time with your spa. A Botox patient can be $2,400-$4,800 over 2 years.
Default: 6000
How many new inquiries or potential clients do you want each month?
Default: 20
Google Ads CPL ranges $25-$80 per lead. Meta Ads CPL ranges $15-$45 per lead. Adjust this based on your primary platform and competition.
Default: 40
High-quality visuals are essential. This can add $500-$3,000/month to your budget.
Default: True
Influencers can boost visibility. Collaborations can cost $500-$5,000 each.
Default: False
Your marketing budget is estimated by combining a percentage of your annual revenue with the cost of acquiring your desired new leads. We also add estimated costs for content creation and influencer marketing if you choose to include them. The calculator first finds your base budget from revenue percentage. Then, it calculates ad spend by multiplying your desired monthly leads by your target cost per lead. Finally, it adds optional costs for photography, video, and influencer collaborations.
A new med spa with a $300,000 projected annual revenue wants aggressive growth and brand building.
~$10,300 per month
This budget reflects a higher revenue allocation (18%) typical for new businesses and includes costs for content and influencer outreach to build initial awareness. The target CPL is on the higher side, assuming competitive Google Ads.
An established med spa with $1,000,000 annual revenue wants consistent lead flow and brand building.
~$14,800 per month
An established spa allocates 10% of revenue. They aim for 40 leads at a moderate CPL, perhaps balancing Google and Meta Ads. They prioritize consistent content creation but skip influencers for this period.
A smaller med spa with $400,000 annual revenue focusing on efficient lead generation.
~$3,200 per month
This spa uses a lower revenue percentage (8%) and a conservative CPL, likely focusing heavily on Meta Ads or highly targeted local SEO. They opt out of additional content and influencer costs to keep spending lean.
Skip the spreadsheet
Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator uses industry benchmarks for med spa marketing. It considers typical revenue allocation percentages (8-20%), average Cost Per Lead for Google ($25-$80) and Meta ($15-$45), and common costs for content creation ($500-$3,000/month) and influencer collaborations
New med spas often allocate 15-20% of their annual revenue to marketing. Established or mature med spas typically budget 8-12%. For example, a spa with $300,000 annual revenue might budget around $2,500 per month.
Google Ads generally account for 82% of digital ad spend in the industry, with Meta Ads (Facebook/Instagram) making up 18%. Google Ads typically have a higher Cost Per Lead (CPL) ($25-$80) but often convert better. Meta Ads have a lower CPL ($15-$45) and are great for brand awareness and nurturing. Smart businesses use both channels together.
Some agencies specialize in one channel, leading them to recommend only what they offer. Smart businesses understand that SEO builds long-term, compounding organic traffic. Paid ads deliver immediate leads and pipeline. Combining them creates a stronger, more balanced marketing engine.
Understanding your Client Lifetime Value (CLV) is important. If a Botox patient is worth $2,400-$4,800 over two years, you can justify a higher Cost Per Lead. Knowing your CLV helps you determine how much you can spend to acquire a new client profitably.
Beyond ad spend and agency fees, consider professional photography ($500-$2,000/month) and video production ($1,000-$3,000/month). Influencer collaborations can add $500-$5,000 per project. A tech stack for CRM, email, and analytics might cost $300-$800/month.
Paid ads (Google, Meta) can deliver immediate leads and results, often within weeks. SEO takes longer to ramp up, typically 6-12 months, but its results compound over time, providing a more sustainable and cost-effective lead source in the long run. Combining both strategies optimizes for both speed and longevity.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
Get Your Free Growth Audit