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Assess your local business's online visibility with our calculator. Understand key factors like GBP, reviews, and citations that impact your local search
How many physical locations does your business have that you want to rank locally?
Default: 1
How many competitors are actively vying for local search visibility in your area?
Default: Medium
Estimate how complete and optimized your Google Business Profile is (info, photos, services, posts).
Default: 75
Total number of unique customer reviews across Google, Yelp, and other relevant platforms.
Default: 50
Your average star rating across major review platforms (e.g., 4.2 out of 5).
Default: 4.2
Your mobile speed score from Google PageSpeed Insights. Higher is better.
Default: 60
Percentage of online directories where your Name, Address, Phone (NAP) are exactly consistent.
Default: 80
How often do you publish blog posts or service pages focused on your local area?
Default: Monthly
Your Local SEO Visibility Score is calculated by assigning weights to each input. Google Business Profile completeness and average star rating carry the most weight, as they directly influence local pack rankings. Citation consistency and total reviews are also significant. Website mobile speed and local content frequency contribute to overall authority and user experience, which indirectly boost local visibility.
A new coffee shop in a medium-sized city, just starting its online presence.
Score: 35-45 (Low Visibility)
With a low number of locations, high competition, and minimal GBP optimization, this score indicates a business just starting out. The focus needs to be on foundational local SEO: claiming and optimizing the Google Business Profile, encouraging first reviews, and ensuring basic citation consistency.
An established medical practice with good patient reviews but an older website and inconsistent online listings.
Score: 60-70 (Medium Visibility)
This score reflects a solid base from existing reviews and an established presence. However, a lower mobile speed score and inconsistent citations pull down the overall visibility. The practice needs to invest in technical SEO improvements for their website and a thorough citation audit to fix
A well-known local plumbing service with multiple locations, excellent reviews, and consistent content, but in a very competitive market.
Score: 80-90 (High Visibility)
This business shows strong local SEO fundamentals across the board, including multiple locations, a strong GBP, high review count, and consistent content. The 'Very High' competition level prevents a perfect score, as staying at the top in such markets requires continuous effort.
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See your real numbersThis calculator provides an estimated Local SEO Visibility Score based on industry best practices and common ranking factors. The weighting of inputs is derived from analysis of various local SEO guides and expert opinions, similar to methodologies used by tools like Search Business Group and
A good Local SEO Visibility Score is typically above 70. This indicates strong foundational elements like an optimized Google Business Profile, consistent citations, and positive reviews. Scores in the 80s and 90s mean your local presence is highly competitive and well-maintained. If your score is below 50, you have significant opportunities to improve your local search rankings.
You should check your Local SEO score at least quarterly. Local search results can change due to new competitors, Google algorithm updates, or shifts in customer review patterns. Regular checks help you catch issues early and adapt your strategy. If you are actively working on improving your local SEO, monthly checks are even better to track progress.
Local SEO focuses on optimizing your online presence to rank in local search results and on Google Maps. It prioritizes factors like your Google Business Profile, local citations, and geo-targeted keywords. General SEO aims for broader organic search visibility, often for non-location-specific queries. Both are important, but local SEO is critical for businesses serving a specific geographic area.
Yes, you can improve your score yourself. Claiming and fully optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone) information across directories, and actively soliciting customer reviews are all free tasks. However, deeper technical optimizations, content strategy, and ongoing monitoring often benefit from expert support. Many businesses find a hybrid approach effective.
Monthly local SEO retainers for most businesses range from $500 to $5,000, depending on competition and locations. For local service businesses, typical costs are $2,000 to $4,000 per month. One-time projects like audits or Google Business Profile overhauls can cost between $750 and $5,000. These costs reflect the effort needed to compete effectively in your local market.
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