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Calculate your local search market share and potential revenue. See how increasing visibility impacts your bottom line for your local business or medical
Estimate of how many times people search for your services locally each month. Use keyword research tools for this.
Default: 5000
The estimated percentage of those local searches where your business appears prominently in results (e.g., map pack, top organic).
Default: 10
Percentage of people who see your business in local search and then convert into a lead or customer.
Default: 5
The average revenue or profit you generate from one new customer acquired through local search.
Default: 750
Your goal for what percentage of local searches you want your business to capture. The top 20% of businesses get 68%.
Default: 25
The calculator first determines your current local search reach by multiplying the total local search volume by your current visibility percentage. This gives you an estimated number of monthly impressions. Then, it calculates your current customer acquisition and revenue by applying your conversion rate and average customer value. It repeats this process using your target visibility goal to project potential new customers and revenue.
A new physical therapy clinic wants to see the impact of improving its local search presence in a competitive market.
Potential monthly revenue increase: $3,750
With an estimated 3,000 local searches, a current 10% visibility yields 300 impressions. At a 5% conversion rate, this is 15 customers, generating $7,500 monthly. Increasing visibility to 25% means 750 impressions, 37.5 customers, and $18,750. The difference is $11,250 in potential new revenue.
A well-known plumbing service with decent local visibility aims to capture a larger portion of their local market.
Potential monthly revenue increase: $10,000
An estimated 8,000 local searches with 20% visibility means 1,600 impressions. A 4% conversion rate brings 64 customers, equaling $32,000 revenue. Boosting visibility to 30% results in 2,400 impressions, 96 customers, and $48,000 revenue. This shows a potential $16,000 increase.
A financial advisory firm in a mid-sized city wants to assess the value of investing more in local SEO to reach new clients.
Potential monthly revenue increase: $12,500
Assuming 2,500 local searches, a current 15% visibility gives 375 impressions. With a 2% conversion rate, this is 7.5 customers, generating $7,500. A target of 40% visibility means 1,000 impressions, 20 customers, and $20,000 revenue. The potential revenue gain is $12,500.
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Armitage tracks these numbers automatically across SEO and paid ads. One dashboard. Updated daily. No manual exports.
See your real numbersThis calculator provides estimates based on industry averages and the inputs you provide. Actual results vary by market, competition, and execution. Data points like 46% of Google queries having local intent and the top 20% of local businesses capturing 68% of local search visibility are sourced
Local search market share represents the percentage of total local searches for your specific services where your business actually appears. It's about how much of the local search pie you currently own compared to competitors.
Local search is critical because 46% of all Google queries have local intent. Of those, 28% of local searches end in a purchase, and 50% of local searchers visit a store the same day. It's a direct path to new customers for local businesses.
A good agency focuses on a multi-pronged approach. This includes optimizing your Google Business Profile, local SEO strategies, content marketing, and potentially Local Service Ads (LSAs). The goal is to improve your visibility across all relevant local search results, driving more qualified leads.
While specific ROI varies, improving your local visibility directly impacts leads and sales. For example, Local Service Ads (LSAs) can have a cost-per-lead (CPL) 22% lower than traditional Google Ads, indicating the efficiency of local-focused strategies. Consistent local SEO builds compounding returns over time.
Smart businesses combine both. SEO builds compounding visibility and authority over time, delivering sustained traffic. Google Ads, on the other hand, provides immediate pipeline and visibility. A combined strategy maximizes your local search market share faster and more efficiently than choosing one over the other.
You should review your local search performance monthly. Look at your Google Business Profile insights, website traffic from local queries, and conversion rates. This consistent monitoring helps you adapt your strategy and maintain or grow your market share.
Armitage monitors your marketing metrics across every channel, every day. Get a free growth audit to see where you stand.
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