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Evaluate your Google Business Profile performance against industry benchmarks. See how optimizing your GBP can increase local visibility and customer
How many times your profile appeared in search or Maps. Find this in your GBP Insights.
Default: 1000
How many users clicked through to your website from your GBP. Check your GBP Insights.
Default: 50
How many users called your business directly from your GBP. Check your GBP Insights.
Default: 10
How many users requested directions to your business from your GBP. Check your GBP Insights.
Default: 5
Businesses with photos see significantly more engagement.
Default: True
Profile freshness is a key factor for AI-driven search visibility.
Default: True
Call click benchmarks vary by business type.
Default: Retail-other
This evaluator takes your current Google Business Profile performance metrics and compares them against verified industry benchmarks. We use data points like typical local 3-pack visibility (20%–40% of relevant searches), average clicks to call (5%–8%, doubling for service businesses), and the uplift from having photos (45% more direction requests, 31% more website clicks). The tool doesn't predict exact numbers.
A small retail shop with an unmanaged GBP, few photos, and no recent updates.
Potential for 300% increase in website clicks, 200% increase in calls, and 400% increase in direction requests.
With only 800 views and minimal engagement, this profile is far below benchmarks. Adding photos could immediately boost direction requests by 45% and website clicks by 31%. Regular updates and optimization could increase overall views and improve click-to-call rates from 0.6% to the 5-8% benchmark.
A plumbing service with a decent profile but inconsistent updates and only a few photos.
Potential for 50-100% increase in website clicks and calls, and significantly higher local 3-pack visibility.
This service business has a good base, but call clicks are only 4.8% of views, below the 10-15% benchmark for service businesses. Lack of recent updates is hurting visibility. Consistent posting and more customer reviews could push call clicks to 250-375 per month and improve local 3-pack presence.
A well-managed medical practice GBP with regular updates and many photos, but still room for growth.
Potential for 20-40% increase in website clicks and calls by reaching higher visibility benchmarks.
This profile is performing well. Website clicks are 5% and call clicks are 4% of views. While photos are present and updates are consistent, there's still room to reach the 10-15% call click benchmark for service businesses.
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See your real numbersThis Google Business Profile Performance Evaluator uses industry benchmarks and statistics from reputable sources, including Google's own data and recent analyses of GBP performance.
Your Google Business Profile (GBP) is your digital storefront for local search. It's how customers find your address, phone number, website, and reviews when they search on Google Maps or local search results. A strong, optimized profile means more visibility, more engagement, and ultimately, more customers walking through your door or calling you.
Google's AI-driven search prioritizes profile freshness. You should update your GBP regularly, ideally weekly, with new posts, photos, or responses to reviews. Businesses see dramatic drops in impressions after 30+ days without updates. Consistent activity signals to Google that your business is active and relevant.
Focus on views, website clicks, calls, and direction requests directly from your GBP. Also, monitor photo views, customer reviews, and average rating. These metrics show how many people are finding you and how they are engaging with your business through your profile. Google Search Console and Google Analytics can provide deeper insights.
Yes, a qualified digital marketing agency can manage and optimize your GBP. This includes creating compelling posts, adding fresh photos, responding to reviews, and ensuring all information is accurate and up-to-date. This consistent management helps improve your local search visibility and customer engagement.
Photos significantly boost engagement. Businesses with photos see 45% more direction requests and 31% more website clicks. High-quality, relevant photos make your profile more appealing and trustworthy to potential customers, encouraging them to interact with your business.
The Local 3-pack is the block of three local business listings that appear prominently at the top of Google's search results for local-intent queries. To appear there, you need a highly optimized GBP with accurate information, positive reviews, regular updates, and strong local SEO signals like consistent NAP (Name, Address, Phone) across the web. The benchmark for local 3-pack visibility is 20%–40% of relevant searches.
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