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Armitage audits the channels that create demand and the internal systems that turn demand into booked appointments.
What Armitage audits and how the work is scoped.
Armitage Media audits the channels that create demand and the internal systems that turn that demand into booked appointments. The audit can include Google Ads, SEO, AI visibility, Meta, tracking, calls, forms, CRM, and follow-up.
A paid lead recovery audit is a read-only review of where paid and organic leads are getting lost before they become booked appointments. Armitage separates each channel, checks the handoff into the business, and ranks the first fixes by likely value and effort.
Armitage can audit Google Ads, SEO, AI visibility, Meta ads, tracking, and internal lead handling. Internal lead handling includes calls, forms, CRM ownership, source visibility, booked-appointment feedback, speed-to-lead, and no-answer follow-up.
It can be any of those, depending on the scope. A single-channel audit focuses on one area such as Google Ads or SEO. A multi-channel audit reviews Google Ads, SEO, AI visibility, and Meta. A full lead-system audit also reviews tracking, CRM, calls, forms, and follow-up.
How SEO and AI visibility fit into the audit.
SEO focuses on how buyers find and trust the business in traditional search. AI visibility focuses on whether AI search tools can understand what the business does, who it serves, and why a buyer should trust it. Armitage reviews clear service answers, schema, entity consistency, structured facts, and outside proof.
Most agency audits stop inside the channel they manage. Armitage follows the lead across channels and into the business: Google Ads, SEO, AI visibility, Meta, tracking, calls, forms, CRM, response speed, follow-up, and booked appointment.
What it takes to start and how pricing is decided.
No. If the ads are the issue, the report will say that. If the issue is SEO, AI visibility, missed calls, bad tracking, CRM ownership, or slow follow-up, the report will show that instead.
You get a channel-by-channel answer in plain English: what is working, what is wasting money, what is invisible, and which internal handoff should be fixed first. The deliverable includes a report, Loom walkthrough, and ranked fix map.
Pricing follows scope. There are three possible levels: audit only, fixed implementation sprint, and monthly Lead Recovery Engine. The first call defines the audit scope before paid work starts. Implementation and monthly monitoring are scoped after the report.
For the audit, read-only access or exports are enough. Depending on scope, Armitage may review Google Ads, GA4, GTM, Meta, website analytics, search visibility, call tracking, CRM exports, form routing, and the current follow-up workflow.
No. The audit starts with read-only visibility, screenshots, exports, and test submissions. Nothing changes in your accounts during the audit. If implementation is useful, fixes are scoped and approved after the report.
Start with the call. If there is not enough lead flow yet, Armitage will say that before you pay for an audit. The work is strongest when paid leads, organic visibility, or missed appointments already matter to the business.
After the audit, the business can fix the issues internally, hand the report to an agency or vendor, or have Armitage scope a fixed implementation sprint. If paid leads matter every week, Armitage can also run a monthly Lead Recovery Engine to monitor the path and catch leaks before they become normal again.
Next step
Bring the simple version: where leads come from, how they get answered, and where appointments are booked. Armitage will tell you whether a single-channel, multi-channel, or full lead-system audit makes sense.
Looking for the offer page? Review the Lead Recovery System.