# Armitage Media - Full Reference > A marketing system that gets smarter every day you use it. Armitage Media is a marketing team for professional services firms. Two AI-powered systems handle SEO and AI search optimization 24/7. Based in Chicago, IL. Founded by Bill Mather. --- ## Services ### SEO That Fills Your Schedule We monitor 50+ keywords daily, publish up to 20 pages monthly, fix technical issues in real time, and grow your organic presence 24/7. The output of a full-time SEO lead - without the management. Highlights: - Local SEO & Google Business Profile - Technical SEO audits & fixes - Content strategy & production - Programmatic page generation ### AI Search Visibility We monitor 5 AI engines daily, track competitor citations weekly, and optimize your content for AI extraction. When prospects ask for recommendations, your business shows up. Highlights: - AI search visibility audits - llms.txt & structured content - Answer-engine-optimized pages - AI citation monitoring & reporting --- ## Pricing ### Foundation - $1,497/mo Professional SEO running full-time. Rankings, content, and technical fixes - managed by our team. 3-month minimum commitment. Features: - SEO management (50 keywords, up to 4 pages/mo) - GBP listing management - Core conversion tracking (forms, calls, bookings) - Technical SEO fixes - Monthly performance review - Organic Lead Guarantee (90-day full refund) ### Growth - $2,497/mo (Most Popular) Everything in Foundation plus the Compound Engine - our self-optimizing system that gets smarter every day it runs. 3-month minimum commitment. Features: - Everything in Foundation - The Compound Engine (self-optimizing system) - Expanded SEO (100+ keywords, up to 20 pages/mo) - Full GTM implementation + revenue attribution - Full AI search visibility (4 engines, monitoring, citations) - Content evolution - amplify winners, kill underperformers - Review velocity system - Looker Studio revenue dashboard - Monthly strategy call ### Scale - $4,497/mo Your complete marketing department. SEO and AI search at scale with same-day response. 3-month minimum commitment. Features: - Everything in Growth - Compound Engine at scale - SEO at scale (programmatic, multi-location, 200+ keywords) - Advanced AI search visibility (competitor monitoring, weekly AI citation reports) - Priority Slack channel, same-day response - Monthly strategy call ### Founder's Circle - $9,997/mo (By Application) Bill builds your revenue engine and AI systems directly. Your phone rings, he answers. 3-month minimum commitment. Features: - Everything in Scale - Direct Slack/phone access to Bill - Monthly 1-on-1 strategy sessions with Bill - Custom AI systems built into your operations - intake, onboarding, client-facing tools - Priority response SLA - Quarterly business reviews with growth roadmap ### The Growth X-Ray - Free (one-time) No strings attached See exactly what's broken and what to fix first. Complete digital presence analysis with AI visibility report and 3 quick wins delivered same day. Includes: - Complete technical SEO audit - Analytics configuration check - Competitor gap analysis - AI visibility report - Prioritized 90-day action plan - 3 quick wins delivered same day - 60-minute strategy call --- ## How It Works 01. **The Growth X-Ray** (Days 1-7) We audit everything. Rankings across 50+ keywords, AI visibility on 5 engines, competitor gaps. You get a prioritized 90-day action plan with 3 quick wins delivered same day. 02. **The Build** (Days 7-14) Your team gets to work. Core Web Vitals fixes, GA4 + conversion tracking, content architecture mapped to your highest-value keywords. The Compound Engine begins learning your market. 3 quick wins shipped by day 3. 03. **Your Team Goes Live** (Days 14-30) Your SEO and AI search team activates. The Compound Engine starts optimizing - measuring what works, killing what doesn't, and evolving winning strategies automatically. Every day it runs, it gets smarter. 04. **Monthly Results Report** (Monthly) Rankings, leads, and revenue - one screen, plain English. See how the Compound Engine improved this month versus last. Results that compound, not reset. --- ## Onboarding Timeline - **Day 1: Share Access** - GA4 + Google Search Console for Foundation. Add GBP for Growth. Add CMS + DNS for Scale. Tier details: Foundation: GA4 + GSC; Growth: + GBP; Scale: + CMS + DNS - **Day 2-3: The Growth X-Ray** - We audit everything. Rankings, AI visibility, competitors. You get a full report with 3 quick wins. - **Day 5-7: Quick Wins + Tracking Live** - 3 quick wins shipped. Full conversion tracking set up - every form fill and phone call from Google gets counted. You get your Week 1 Results package. - **Day 14: The Compound Engine Activates** - Your SEO and AI search system goes live. The Compound Engine starts learning your market - measuring what works, amplifying winners, evolving strategies daily. - **Day 30: First Report** - Plain English. Revenue attributed. Compound Engine results. Strategy call to review and plan month 2. --- ## Guarantees - **Organic Lead Guarantee**: If organic search does not generate at least 1 new lead in 90 days, full refund. We set up the tracking in Week 1 so we are both looking at the same data. - **Keep Everything Guarantee**: Cancel anytime after your initial 3 months. Every page, fix, and tracking setup stays on your site. You keep the work. - **Founding Rate Lock**: 3-month commitment upfront, then month-to-month. First 5 founding clients lock in this rate forever. After that, the price goes up. --- ## The Team (AI Specialists) 10 specialized sub-agents across two systems, working 24/7. ### SEO Team Specialists - **Rank Tracker** (Daily): Monitors 50+ keywords daily. Flags drops within 4 hours. - **Citation Crawler** (Weekly): Checks major directories weekly. Fixes NAP inconsistencies automatically. - **Content Architect** (Monthly): Plans and publishes up to 20 pages/month targeting practice-area keywords. - **Technical Auditor** (Weekly): Scans for crawl errors, speed issues, and indexation gaps weekly. - **GBP Optimizer** (Weekly): Updates your Google Business Profile. Posts, Q&A, review responses. ### AI Search Team Specialists - **Citation Scanner** (Daily): Monitors ChatGPT, Claude, Perplexity, and Google AI daily for your brand. - **Schema Builder** (Weekly): Maintains structured data so AI agents can parse your services. - **Content Optimizer** (Weekly): Rewrites key pages for answer-engine extraction patterns. - **llms.txt Manager** (Monthly): Keeps your AI discovery file current with services, pricing, and FAQs. - **Competitor Tracker** (Weekly): Monitors competitor AI citations weekly. Flags when they get recommended over you. --- ## FAQs **Q: How long until I see results?** A: Quick wins happen in the first week: technical fixes, tracking setup, low-hanging fruit. SEO builds over time - most clients see measurable ranking improvements within 60-90 days. AI search monitoring starts immediately. **Q: How is this different from the SEO company I tried before?** A: Most SEO companies send you a ranking report and call it a day. We built one system that tracks every dollar from Google search to signed client. One dashboard. One team. Every lead tracked. If your last agency couldn't tell you how many clients they generated, that's exactly the problem we solve. **Q: What do you actually do every month?** A: Your team monitors 100+ keywords daily, publishes up to 20 pages monthly, fixes technical issues in real time, tracks your AI search visibility across 4 engines, and reports everything in plain English. Every month we run an evolution cycle - amplify what is working, fix what is declining, kill what is dead. Monthly calls walk you through results and priorities. **Q: Will this work for my type of business?** A: We work with professional services firms: lawyers, dentists, med spas, financial advisors, therapists. If your business depends on local clients finding you online, this system is built for you. The approach adapts to any practice area or specialty. **Q: I'm a small practice. Is this too much for me?** A: Our Foundation plan is built for practices that want to grow without hiring a marketing team. You get the same infrastructure that enterprise firms use, sized for your budget. Most of our clients are solo practitioners or small groups. **Q: What is AI search and why should I care?** A: When people ask ChatGPT, Claude, or Google AI for recommendations, your business either gets cited or it doesn't. This is a new search surface that most businesses aren't optimizing for yet. We make sure you show up when AI recommends businesses like yours. First movers have a massive advantage. **Q: Do I need a long-term contract?** A: We ask for a 3-month commitment upfront because results compound over time. After that, it is month-to-month - cancel anytime. We earn your business every month. **Q: What if it doesn't work?** A: Full refund. If organic search does not generate at least 1 new inbound lead within 90 days, you get your money back. You keep everything we built - the pages, the fixes, the tracking, the schema. We set up conversion tracking in Week 1 so we are both looking at the same data. We take on the risk so you do not have to. --- ## Industry Pages ### Law Firms - Page: https://armitagemedia.com/for/lawyers - Stop losing cases to firms with better Google presence. - FAQs: - Q: How is this different from legal marketing agencies? A: Most legal marketing agencies sell you SEO as a standalone service with vague reporting. You can't tell which effort drove which case. We built one system that tracks every dollar from Google search to signed retainer. One dashboard. One team. Every lead tracked. - Q: Will this work for my practice area? A: We work with personal injury, family law, criminal defense, estate planning, immigration, and business litigation firms. The system adapts to any practice area because our SEO targets the specific searches your ideal clients are making. - Q: How do you handle attorney advertising rules? A: All content complies with your state bar's advertising rules. We're familiar with the ethics requirements across jurisdictions and build compliance into our process from day one. - Q: I already have a marketing agency. Why switch? A: Ask your current agency one question: "How many signed retainers did my marketing generate last month?" If they can't answer with a specific number, you're paying for activity, not results. Our Analytics dashboard answers that question in real time. - Q: What if I'm in a competitive market? A: Competitive markets are where we do our best work. The more saturated your market, the more you need infrastructure instead of tactics. Our programmatic approach builds hundreds of optimized pages while your competitors are publishing one blog post a month. - Q: How long until I see new cases from this? A: Quick wins happen in the first week: technical fixes, GBP optimization, tracking setup. SEO compounds over time, and most firms see measurable ranking improvements within 60-90 days. AI search monitoring starts tracking citations immediately. ### Dental Practices - Page: https://armitagemedia.com/for/dentists - Fill empty chairs with patients who actually pay. - FAQs: - Q: How is this different from dental marketing companies? A: Most dental marketers sell SEO as a standalone service with vague reporting. You get dashboards full of vanity metrics and no idea which effort drove which patient. We built one system that tracks every dollar from Google search to booked appointment. One dashboard. Every patient tracked. - Q: Will this work for my specialty? A: We work with general dentistry, cosmetic, orthodontics, periodontics, oral surgery, and pediatric practices. Our SEO targets the specific procedures and services your ideal patients search for. - Q: I already rank well on Google Maps. Do I need this? A: Maps ranking is one piece. Are you ranking for every service you offer? Are AI assistants recommending you? Armitage Media covers both traditional and AI-powered search surfaces, not just the map pack. - Q: What about patient privacy and HIPAA? A: We never access patient health records. Our tracking connects marketing touchpoints (ad clicks, form fills, phone calls) to appointments, not medical data. All analytics are HIPAA-safe. - Q: How do you compete with corporate dental groups? A: Corporate groups have marketing departments. You don't. Armitage Media gives you the same capabilities (programmatic content, conversion tracking, AI optimization) at a fraction of the cost. Our SEO system levels the playing field. - Q: How fast will I see new patients? A: Quick wins happen in the first week: GBP optimization, technical fixes, tracking setup. SEO compounds over time, and most practices see measurable ranking improvements within 60-90 days. AI search monitoring starts tracking citations immediately. ### Med Spas & Aesthetics - Page: https://armitagemedia.com/for/med-spas - Your best treatments deserve a full booking calendar. - FAQs: - Q: How is this different from med spa marketing agencies? A: Most med spa marketers focus on social media and hope it converts. We built one system that tracks every dollar from Google search to booked treatment. You'll know exactly which marketing effort generated which patient. - Q: Will this work for all our treatments? A: Our SEO targets the specific treatments your ideal patients are searching for: Botox, fillers, laser, body contouring, facials, and more. Each treatment gets its own search strategy. - Q: We rely heavily on Instagram. Is search still important? A: Instagram builds awareness. Search captures intent. When someone Googles "Botox near me," they're ready to book, not just browse. The highest-value patients come from search because they're actively looking for treatment. Instagram + Search together is the real play. - Q: How do you handle competitive markets with multiple med spas? A: Competitive markets are where we shine. Our programmatic approach builds treatment pages, location pages, and comparison content at scale. While your competitors post once a week, you're covering every search angle systematically. - Q: Can you help us stop relying on GroupOn? A: That's exactly what Armitage Media does. GroupOn patients are discount seekers. Google patients are full-price buyers actively searching for treatments. Our SEO system shifts your patient acquisition to owned channels with tracked ROI. - Q: How fast will we see results? A: Quick wins happen in the first week: GBP optimization, tracking, technical fixes. SEO compounds over time, and most med spas see ranking improvements within 60-90 days. AI search monitoring starts tracking citations immediately. ### Financial Advisors - Page: https://armitagemedia.com/for/financial-advisors - Your ideal clients are searching. They're finding your competitors. - FAQs: - Q: How is this different from financial advisor marketing firms? A: Most advisor marketing firms sell you a website and blog content. They can't tell you which effort generated which client. We built one system that tracks every dollar from Google search to discovery meeting. You see every prospect tracked to a discovery meeting, not vanity metrics. - Q: What about compliance? We're heavily regulated. A: All content is built to meet SEC/FINRA advertising requirements. We never make performance promises or misleading claims. We build compliant content that still ranks and converts. It's a constraint, not a blocker. - Q: We get most clients from referrals. Why do we need this? A: Referrals are great but unpredictable. Armitage Media adds a predictable, trackable channel alongside referrals. Most advisors we work with find that search-originated clients have higher AUM than referral clients because they're actively choosing you, not being handed off. - Q: Can you target specific demographics (high-net-worth, pre-retirees, etc.)? A: Absolutely. Our SEO targets the exact searches your ideal clients make: "retirement planning for executives," "wealth management $5M+," "financial advisor for doctors." We build content and search strategy around your specific client avatar. - Q: How do you compete with larger RIAs and wirehouses? A: Large firms have brand recognition but terrible local search presence. Our SEO system gives independent advisors an edge by dominating local searches that wirehouses ignore. When someone searches "financial advisor in [your city]," you win, not a national brand. - Q: How long until I see qualified prospects? A: Quick wins happen in the first week: GBP optimization, tracking, content fixes. SEO compounds over time, and most firms see measurable ranking improvements within 60-90 days. AI search monitoring starts tracking citations immediately. ### Therapists & Mental Health - Page: https://armitagemedia.com/for/therapists - The clients who need you most can't find you. - FAQs: - Q: I'm a solo practitioner. Is this too much for me? A: Our Growth plan is built for solo and small group practices. If you want a full caseload of ideal clients, not just any client, our SEO system fills that caseload predictably instead of hoping for Psychology Today referrals. - Q: How do you handle the sensitivity of mental health marketing? A: We never use fear-based or manipulative marketing. Our approach is empathetic, informative, and focused on connecting people who need help with therapists who can provide it. All content is reviewed for appropriate tone and clinical accuracy. - Q: Will this help me attract my ideal client type? A: Absolutely. Our SEO targets the specific specialties and issues your ideal clients search for: anxiety, depression, couples therapy, trauma, EMDR, CBT. You attract clients who are looking for exactly what you offer. - Q: I rely on Psychology Today. Is that enough? A: Psychology Today is one channel, and you're competing with every other therapist in your zip code on it. Armitage Media makes your own website the primary source of client inquiries, while still maintaining your directory presence. - Q: What about client confidentiality and HIPAA? A: We never access client health records or session notes. Our tracking connects marketing touchpoints (website visits, form fills, phone calls) to intake appointments, not clinical data. All analytics are privacy-compliant. - Q: How fast will I see new client inquiries? A: Quick wins happen in the first week: GBP optimization, tracking setup, directory improvements. SEO compounds over time, and most practices see measurable ranking improvements within 60-90 days. AI search monitoring starts tracking citations immediately. --- ## Guides - What Is AEO? Answer Engine Optimization Explained: https://armitagemedia.com/guides/what-is-aeo - AI Search for Professional Services: https://armitagemedia.com/guides/ai-search-professional-services - Best SEO Agencies for Dentists (2026): https://armitagemedia.com/guides/best-seo-agencies-dentists-2026 - Best SEO Agencies for Lawyers (2026): https://armitagemedia.com/guides/best-seo-agencies-lawyers-2026 - Best SEO Agencies for Med Spas (2026): https://armitagemedia.com/guides/best-seo-agencies-med-spas-2026 - Best SEO Agencies for Financial Advisors (2026): https://armitagemedia.com/guides/best-seo-agencies-financial-advisors-2026 - SEO Best Practices for 2026: https://armitagemedia.com/guides/seo-best-practices-2026 --- ## Comparisons ### Armitage Media vs Scorpion - Page: https://armitagemedia.com/compare/armitage-vs-scorpion - Competitor: Scorpion (https://www.scorpion.co) - Vertical Focus: Legal - Armitage Media Strengths: AI search optimization included in Growth and Scale plans; Revenue attribution that tracks marketing spend to signed retainers; Month-to-month contracts with no long-term commitment; Smaller client base means more strategic attention per firm - Scorpion Strengths: Full-service agency covering PPC, social media, and web design; Large team with deep resources across multiple marketing channels; Proven track record with thousands of law firms; Website design and development included ### Armitage Media vs Rankings.io - Page: https://armitagemedia.com/compare/armitage-vs-rankings-io - Competitor: Rankings.io (https://rankings.io) - Vertical Focus: Legal - Armitage Media Strengths: AI search optimization gets your firm cited by ChatGPT and Google AI; Works across all practice areas, not just personal injury; Revenue attribution connects marketing to signed retainers; Transparent pricing with month-to-month flexibility - Rankings.io Strengths: Deep specialization in personal injury and mass tort SEO; Strong link building and digital PR for competitive keywords; Proven results in the most competitive legal verticals; Established reputation in the PI attorney community ### Armitage Media vs WebFX - Page: https://armitagemedia.com/compare/armitage-vs-webfx - Competitor: WebFX (https://www.webfx.com) - Vertical Focus: Multi-vertical - Armitage Media Strengths: Built specifically for professional services - every feature designed for practices; AI search optimization included, not available from WebFX; Transparent pricing with month-to-month terms; Revenue tracking that speaks in terms practices understand (patients, retainers, AUM) - WebFX Strengths: Massive team covering every marketing channel imaginable; Proprietary MarketingCloudFX platform with deep analytics; Proven results across hundreds of industries with decades of data; One-stop shop for all digital marketing needs ### Armitage Media vs Cardinal Digital Marketing - Page: https://armitagemedia.com/compare/armitage-vs-cardinal-digital - Competitor: Cardinal Digital Marketing (https://www.cardinaldigitalmarketing.com) - Vertical Focus: Healthcare - Armitage Media Strengths: AI search optimization gets your practice cited by ChatGPT and Google AI; Built for individual practices - not oversized for a single-location office; Transparent pricing without enterprise minimums; Month-to-month contracts with no long-term commitment - Cardinal Digital Marketing Strengths: Deep healthcare expertise with HIPAA-compliant processes; Multi-location management at enterprise scale; Full-service including paid media, creative, and CRO; Experience with hospital systems and large medical groups ### Armitage Media vs Thrive Agency - Page: https://armitagemedia.com/compare/armitage-vs-thrive-agency - Competitor: Thrive Agency (https://thriveagency.com) - Vertical Focus: Multi-vertical - Armitage Media Strengths: Every feature built for how professional services firms acquire clients; AI search optimization that large generalist agencies do not offer; Revenue tracking in terms you understand - patients, retainers, AUM; Transparent pricing and month-to-month flexibility - Thrive Agency Strengths: Full-service agency covering PPC, social, design, and more; Large team with experience across many industries; Web design and development capabilities in-house; Amazon and ecommerce marketing for diversified businesses ### Armitage Media vs ProSites - Page: https://armitagemedia.com/compare/armitage-vs-prosites - Competitor: ProSites (https://www.prosites.com) - Vertical Focus: Dental - Armitage Media Strengths: AI search optimization puts your practice in front of people asking AI for dentist recommendations; Revenue attribution shows exactly which patients came from marketing; Programmatic SEO scales content faster than manual blog posts; Month-to-month flexibility with no long-term contracts - ProSites Strengths: 20+ years focused exclusively on dental marketing; Full dental website design and hosting included; ADA-compliant templates designed for dental practices; Integrated patient communication and reputation management tools --- ## Cornerstone Articles ### How Dentists Get Clients from Google in 2026 - Page: https://armitagemedia.com/insights/how-dentists-get-clients-from-google-2026 - Vertical: dentists - Author: Bill Mather, Founder at Armitage Media - Read Time: 14 min read ### How Law Firms Get Clients from Google in 2026 - Page: https://armitagemedia.com/insights/how-lawyers-get-clients-from-google-2026 - Vertical: lawyers - Author: Bill Mather, Founder at Armitage Media - Read Time: 15 min read ### How Med Spas Get Clients from Google in 2026 - Page: https://armitagemedia.com/insights/how-med-spas-get-clients-from-google-2026 - Vertical: med-spas - Author: Bill Mather, Founder at Armitage Media - Read Time: 13 min read ### How Financial Advisors Get Clients from Google in 2026 - Page: https://armitagemedia.com/insights/how-financial-advisors-get-clients-from-google-2026 - Vertical: financial-advisors - Author: Bill Mather, Founder at Armitage Media - Read Time: 14 min read ### How Therapists Get Clients from Google in 2026 - Page: https://armitagemedia.com/insights/how-therapists-get-clients-from-google-2026 - Vertical: therapists - Author: Bill Mather, Founder at Armitage Media - Read Time: 13 min read --- ## Insights Hub All guides, comparisons, articles, and answers: https://armitagemedia.com/insights --- ## Answers - How much does dental SEO cost?: https://armitagemedia.com/answers/how-much-does-dental-seo-cost - How much does law firm SEO cost?: https://armitagemedia.com/answers/how-much-does-law-firm-seo-cost - What is AEO for professional services?: https://armitagemedia.com/answers/what-is-aeo-for-professional-services - Do I need SEO or Google Ads for my practice?: https://armitagemedia.com/answers/do-i-need-seo-or-google-ads - How do I get my business recommended by ChatGPT?: https://armitagemedia.com/answers/how-to-get-recommended-by-chatgpt --- ## Case Studies ### NotaryScout Industry: Legal Services Dominating 14 markets in 21 days Our own portfolio company. We built NotaryScout internally to prove our systems work at scale. Zero organic presence to owning local notary search across 14 cities. Challenge: NotaryScout is an Armitage Media portfolio company. We built it to validate our own systems before selling them. The platform had zero organic search presence. Every client acquisition depended on paid ads, expensive and unsustainable for a marketplace business. Approach: - Built programmatic SEO infrastructure generating city, neighborhood, and zip code pages at scale - Created document-type pages (notarize/[doc]/[location]) targeting high-intent searches - Implemented cost guides, state law pages, and service pages for topical authority - Deployed analytics with Google Analytics, Search Console, and conversion tracking from day one Results: NotaryScout went from 0 to 689 indexed pages in under a month. The SEO infrastructure means every new city added automatically generates dozens of optimized pages. This is the exact infrastructure we deploy for clients, validated on our own capital first. Metrics: - SEO Pages Built: 689 - Markets Dominated: 14 - Time to Launch: 21 days - Ad Spend: $0 Technologies: Next.js, Vercel, Supabase, Programmatic SEO, Analytics Dashboard, JSON-LD Schema --- ## Contact - Website: https://armitagemedia.com - Email: bill@armitagemedia.com - Book a call: https://calendly.com/armitagemedia/30min - Location: Chicago, IL - X: https://x.com/armitagemedia - LinkedIn: https://linkedin.com/company/armitagemedia --- ## Machine-Readable Data - llms.txt (summary): https://armitagemedia.com/llms.txt - Brand Facts (JSON): https://armitagemedia.com/.well-known/brand-facts.json - Brand Facts (HTML): https://armitagemedia.com/brand-facts - Sitemap: https://armitagemedia.com/sitemap.xml