public relations.

Part of the reason I am busy at the moment is that I am completing the Chartered Institute for Public Relations’ Diploma in PR. This is an online, eight-month course that aims to bring PR professionals up-to-speed with the latest thinking on and practice in PR.

More than anything, I am enjoying the perspectives of my fellow students, PR professionals from all over Europe, who work in organisations as diverse as the police service, the national health service and the banking sector.

As I go along, I might post and share some information here.

wuppertal - x-fighters.

Motocross in the mud at Red Bull X-Fighters in Wuppertal. A blast.

pro helvetia - a new client.

My latest client is pro helvetia - the Swiss Arts Council.

They do fantastic work promoting Swiss art and Swiss artists around the world and operate an amazingly diverse, multi-lingual communications platform out of Zurich. I’ll be working together with others on a new platform that will help Swiss embassies and other organisations to learn more about what the Swiss arts scene has to offer.

storytelling.

There is a lot of emphasis on the art of storytelling in communications: winning readers, engaging imaginations, conveying messages. But in the age of Internet, when brevity is valued, it might seem like there is not enough time to spin a yarn.
more »