storytelling.

There is a lot of emphasis on the art of storytelling in communications: winning readers, engaging imaginations, conveying messages. But in the age of Internet, when brevity is valued, it might seem like there is not enough time to spin a yarn.

At hoerkolumnen.ch, this is not necessarily the case: as colleagues at Marcel Bernet Public Relations have noted, this platform continues to provide a full-length story, every day of the week. For those that read German, their blog post can be read in full here.

Happy reading, and listening.